Sales are the engine that drives businesses, both small and large. In this tutorial, Dave Crenshaw offers some sales tips for small business owners to increase sales. Watch the follow-up movies within this series at http://www.lynda.com/Business-Business-Skills-tutorials/Small-Business-Secrets/156584-2.html?utm_campaign=ppKYvzSd2i4&utm_medium=social&utm_source=youtube-earned. This specific tutorial is from the Small Business Secrts series presented by lynda.com author Dave Crenshaw. This series covers small business topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more.
Views: 860 LinkedIn Learning
Subscribe to the channel: http://www.youtube.com/valuetainment?... The bigger your vision is, the more important it is for you to build a team. One of the challenges that people have is they want to be something they're not. Everybody wants to be the Shaq or the LeBron or the Kobe instead of realizing their area of strength. In this video, I talk about the following 10 different roles in a company. Biz Dev - 1:14 Visionary - 2:19 Operations - 7:01 Finance - 7:49 Expansion - 8:15 Marketing - 9:36 Legal - 10:55 Information - 11:51 Product Development - 12:47 Sales - 14:13 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ For more information and for detailed notes for this episode, visit http://www.patrickbetdavid.com/roles-within-a-company/ Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 64982 Valuetainment
Social Media strategist Starr Hall offers ideas and insight on how local businesses can use social media to impact their brand. Drawing from her experience working with companies like Sprint, UPS and Samsung, Starr generates and applies new strategies and ideas for business big and small. Through her worldwide speaking tours and popular books -- TheSocial Wave: Why Your Business is Wiping Out With Social Media and Get Connected: The Social Networking Tool Kit For Business -- Starr has created a digestible diagram of the new "social" order for thousands of business leaders, entrepreneurs, corporations, and individuals. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 12990 TEDx Talks
Kevin Wilhelm, CEO and Co-founder of Pod Marketing, uncovers what digital marketing can achieve for a small business and the role it plays in a business model. He explains the fundamentals of digital marketing strategies and tactics and how to get the most out of your time and budget. This episode delivers practical insights and strategies that can be implemented right away. For more information about our podcast, visit us at: https://www.olympiabenefits.com/the-small-business-mastermind
Views: 9 Olympia Benefits Inc.
These days, it isn’t enough to have a website for your business – your business need to extend to social media marketing sites like Facebook and Twitter to be effective. It’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition). A Social Media Marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your customers and consumers are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. That means every Tweet, Reply, Like and Comment should all be guided by a plan and driving towards pre-determined goals. To learn more visit https://connecthedot.com/social-marketing/
Views: 13135 ConnecTheDot
What's the secret weapon to building your small business? Fostering customer loyalty. Learn all about the importance of customer loyalty in this tutorial. Watch the follow-up movies within this series at http://www.lynda.com/Business-Business-Skills-tutorials/Small-Business-Secrets/156584-2.html?utm_campaign=iKD1hVqzs20&utm_medium=social&utm_source=youtube-earned This specific tutorial is from the Small Business Secrts series presented by lynda.com author Dave Crenshaw. This series covers small business topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more. Connect with lynda.com: Facebook: http://bit.ly/fbldc Twitter: http://bit.ly/ldctw Google Plus: http://bit.ly/gplusldc LinkedIn: http://bit.ly/linkldc
Views: 1706 LinkedIn Learning
Job Roles For Marketing Representative: Know more about job roles and responsibility inmarketing. Coming to Marketing Representative opportunities for freshers in India,Visit http://www.freshersworld.com?src=Youtube for detailed information,Job Opportunities,Education details of Marketing Representative. Job questers who love to meet more customers and have a flair for selling can opt for marketing career. The career has an excellent opportunity and enhanced amount can be earned in the marketing field. Here are a few aspects about the career growth and main duties involved in marketing. The primary duties of any marketing executive are to formulate new strategies for promoting a product. The roles for marketing executive are many where a few of them are distribution, planning, public relations, advertising, product development, event organization, research and sponsorship. The fast paced and challenging nature of the job lure in more candidates to this career. The marketing departments are available in all organizations and hence there is always a good demand for marketing executives. Marketing professionals are found both in public as well as private sectors in a number of departments such as retailing, financial, media industries and more. The primary duties of the marketing professional vary depending upon the organization they work for. Some concerns focus mainly on selling the product and others and some work towards creating awareness of the product. Almost all companies, retailers, manufacturer, industries, local authorities recruit marketing executives. They make an analysis of demand in the market, price and the prevailing competition. They write reports and also monitor performance of the product. There is no specific educational qualification but a graduate from any discipline who has interest in selling can come forward for marketing jobs. Certain high profile companies look forward for candidates with post-graduation in marketing, statistics or business. In the same manner vacation courses and placements are also available when marketing is considered. Work experience would be an added advantage to get into top multinational companies. The salary for marketing professionals would be 12k to 15k and ones with master’s degree and experience can gain 18k to 23k. There are ample companies that recruit marketing executives, where a few of them are • Doctors time health services • Aqua kelvin packaged drinking water • Powergen • JVR Infotech private limited • Prime soft IP solutions • Spice jet limited • On time solutions • Xam check • India dye chem • Bulb Media Pvt ltd • Chipmonk technologies • Multiple solutions • Mylankmark • Nishshaftplay • Fincorpinvestment consultancy pvt ltd • Alexaglobal soft • Big chemist • Trove healthcare • Websoftex software solutions These companies can be checked with their website to know more details about their location, salary career growth and lot more queries. Online job application can also be achieved with their sites. The government sector also recruits marketing professionals for their various organizations scattered across the nation where a few of them include • Handicrafts and handloom corporation India Ltd • National buildings construction corporation limited • Anand agricultural university • Society for elimination of rural poverty • SPMCIL • Bank of India • GAIL • Canara bank These are a few government organizations which offer good salary and more perks for marketing jobs. There are ample more government companies too for graduates who decide to get into government field for marketing. A research online would be helpful in fetching the right marketing company to enhance your career. For more jobs & career information and daily job alerts, subscribe to our channel and support us. You can also install our Mobile app for govt jobs for getting regular notifications on your mobile. Freshersworld.com is the No.1 job portal for freshers jobs in India. Check Out website for more Jobs & Careers. http://www.freshersworld.com?src=Youtube - - ***Disclaimer: This is just a career guidance video for fresher candidates. The name, logo and properties mentioned in the video are proprietary property of the respective companies. The career and job information mentioned are an indicative generalised information. In no way Freshersworld.com, indulges into direct or indirect recruitment process of the respective companies.
Views: 46124 Freshersworld.com Jobs & Careers
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
Views: 55102 Alanis Business Academy
Click Here To Win A Free Pass To Tai's Social Media Marketing Agency Program: - http://smmagiveaway.com/?utm_source=youtube&utm_medium=freebusinessplan&utm_campaign=smmagiveaway Or click here to join today: http://themysteriousmarketer.com/socialmediaagencyspecial . . . Financial freedom happens when stop stressing out over how to pay your bills or afford the things you want. Everyone wants financial freedom. But few have the courage to achieve it. A short while ago, I attended a call with one of my virtual mentors. During the call, he shared how he went from dead broke with $47 in his bank account to living in multiple homes around the world, driving nice cars (Lamborghinis, Rolls Royces, a Maserati, etc.), and reaching hundreds of millions of people a year on his social media. Of course, I took lots of notes on the call. And today, in this email, I'll share how you can achieve financial freedom (even if you are dead broke and struggling). This quick tip comes down to one thing: Awareness of trends. Anyone who's successful understands how trends work. If you know the perfect time to catch a trend, it can make you rich! And if you wait too long (or not long enough), you will waste your time and money. I'll let you know the perfect time to catch a trend in a moment. For now, let's look at how Mark Zuckerberg used the social networking trend to become one of the richest people in the world. Back when social media was new, there were only a few social networks. Myspace was the main one. But then came Facebook. Mark Zuckerberg, creator of Facebook, took advantage of a right trend at the right time. Mark wasn't the first. He did, however, take advantage of what was already popular (social networking). Mark knew the perfect time to take advantage. Would you know the perfect time? There's a lot of science behind the perfect time. I won't bore you with the details, but basically new trends (within the first 1-2 years) are too risky and anytime beyond 2-3 years have too much competition. This is why, when it comes to catching trends, the perfect time is within the first 2-3 years! If you catch a trend during that time, you can set yourself up to achieve financial freedom for life. Keeping this in mind, would you like to know the PERFECT trend right now for entrepreneurs who want to achieve financial freedom? If you answered, YES! then I'd like to invite you to a free online presentation from my virtual mentor. (Yes, the same virtual mentor I mentioned in the beginning of this email.) Check out more of Tai Lopez's Social Media Marketing Agency Program free videos: - https://www.youtube.com/playlist?list=PL1dOjxbKsllfLKZ-OJNW7zfGN7wpvBEzh Or watch the next video to check out the Tai Lopez Social Media Business: - https://www.youtube.com/watch?v=TyfELJdWylg . . .
Views: 6767 IM Coupons
Get an introduction to the fundamentals for marketing and public relations in this clip from Ryan Holiday's CreativeLive course: http://www.creativelive.com/courses/smart-pr-artists-entrepreneurs-and-small-business-ryan-holiday Getting free media attention is a powerful and often misunderstood communication tool. Media strategist and best-selling author Ryan Holiday teaches artists and entrepreneurs how to create smart, savvy and provocative PR campaigns. Take your business to the next level with proven strategies and techniques from Ryan Holiday, who at the age of 23yrs, landed one of the most high profile marketing jobs as Marketing Director of American Apparel. Watch more! http://www.creativelive.com/courses/smart-pr-artists-entrepreneurs-and-small-business-ryan-holiday
Views: 16961 CreativeLive
Marketing your business and business advertisement. Here are the best advertising ideas for small business 2017. These advertising ideas will help you to promote your business. Best Advertising Ideas with small cost. Thanks for watching! Born For Entrepreneurs #marketing #smallbusiness ##advertising Best Advertising Ideas for Small Business 2017
Views: 53806 Born For Entrepreneurs
Gary Vaynerchuk explains how social media marketing works in 2018 and what are the best strategies for each social media platform. Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. ============================================== Subscribe To Gary's Youtube Channel: https://www.youtube.com/user/GaryVaynerchuk ============================================== Watch The Full Video: https://www.youtube.com/watch?v=ULM6KtGnBHM ==============================================
Views: 272209 Gary Vaynerchuk Fan Page
Welcome to our VLOG! We’re The Innate Life; creators of all natural and non-toxic beauty products. We’re a small business with BIG dreams and we want to invite you on our journey. We want to show you what it's really like building a business from the ground-up - the good and the bad. In this video, we take you through a day in a life of Avalon, our marketing director. Avalon starts her day very early at about 6:15 AM for her long commute to work. Her day is filled with meetings, working on The Innate Life's branding materials, website, newsletters etc. We will be releasing a vlog-style video every Saturday on this channel so make sure you SUBSCRIBE to be notified every time we post a VLOG and we’ll see you next time! ▽ CHECK US OUT ▽ ♥ Our main channel: https://www.youtube.com/channel/UCIMD... ♥ Website: https://www.theinnatelife.co ♥ Instagram: https://www.instagram.com/theinnatelife/ ♥ Facebook: https://www.facebook.com/theinnatelife ▽ STALK US ▽ ♥ Bhavna: https://www.instagram.com/bhavnak05/ ♥ Avalon: https://www.instagram.com/avalonmohns/
Views: 78857 theinnatelifeteam
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 738000 London Business Forum
We all know the importance of B2B lead generation when it comes to helping your sales team reach their sales quota. It’s a simple situation that many B2B marketers and sales professional have had heated debates and fights over: No leads. No sales. No sales. No business. And if the leads aren’t great… That's on the marketer. But here's the thing: It doesn’t have to be this way! In this video, I break down 9 different tactics that B2B marketers can embrace to increase the volume of leads while ensuring that they're high quality leads. In this video, I’m going to show you how to attract quality leads, build trust with them online and ensure that your B2B brand (whether service or product) can have a solid pipeline that you’ll never lose sleep over because you’re wondering if sales is going to try and fight you during the next company meeting. These are some of the best ways B2B brands can generate leads and a sure-fire way to ensure that at the end of the quarter both marketing and sales teams are poppin’ a bottle of Dom Perignon together. One of the first things any great B2B marketer does before implementing a B2B marketing plan is identify their target audience and learn everything they can about them. Identifying a B2B target audience is a bit more difficult than it is in B2C situations because there's so many people that influence the decision in B2B. You see, when it comes to B2C, the purchase decision making process is typically much faster and comes down to one person making the call. Because of this, you can understand the individual pain points that this person has and focus solely on those. For most B2B purchases, we’re not talking about a $20 t-shirt or $6 phone case (unless it’s a bulk purchase). Most of the transactions that happen in B2B have a bigger average cart size and could be considered major purchases.In many cases, these purchases require a buy-in from multiple levels within an organization. It’s not just the senior marketer that approves your project, it’s procurement, the VP of digital and the CTO who all have an influence on that transaction. So figuring out EXACTLY who your audience is KEY! You see, instead of just targeting Aaliyah, the CEO of that Fintech company you’d love to work with, you’re also going to be targeting the CMO Erin, CFO James, CTO Alicia and the Sr. Marketer Josh that you used to work with at your old company. And the way you reach James might be different from the way you reach Erin or Josh. That’s why it’s so important to keep track of the various touchpoints, how they’re happening, and use that data to better understand what type of content they want, how they want to receive it, and whether or not they’re warmed up enough to go in for your pitch. That’s the role of internal data. And it’s internal data that will help you better understand exactly who you should be talking to in the first place. As a starting point, you should look at who your best customers are: Which customers see the most value in your product or service? Which customers have you given the most value to? What content does your audience consume online? Which customers does your team love serving? Which customers give you the most love? All of these answers should assist in helping you figure out EXACTLY how to use the different strategies and tactics I break down in this video. ========= Full Blog Post here: https://rosssimmonds.com/b2b-leads/ ========= Connect with me on these various channels: Twitter ➜ https://twitter.com/thecoolestcool Instagram ➜ https://www.instagram.com/thecoolestcool ===== Great Slack Channels: https://slacklist.info Great Medium Publications: https://toppub.xyz
Views: 11097 Ross Simmonds
Create an environment where everybody wins. In this tutorial, Dave Crenshaw explains the benefits of earning employee loyalty in a small-business setting. Watch the follow-up movies within this series at http://www.lynda.com/Business-Business-Skills-tutorials/Small-Business-Secrets/156584-2.html?utm_campaign=qFz6Gnqz9h0&utm_medium=social&utm_source=youtube-earned This specific tutorial is from the Small Business Secrts series presented by lynda.com author Dave Crenshaw. This series covers small business topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more. Connect with lynda.com: Facebook: http://bit.ly/fbldc Twitter: http://bit.ly/ldctw Google Plus: http://bit.ly/gplusldc LinkedIn: http://bit.ly/linkldc
Views: 2899 LinkedIn Learning
In this video, we’re going to break down social media marketing 101 guidelines for small businesses. Learn more on our blog here: http://bit.ly/2wpTVq5 What’s your favorite and least favorite social platforms as a consumer? We’d love to see your answers in the comment section below! Most businesses understand the importance of social media marketing, but some struggle to know where to start. And we’ve gotten a lot of questions on our social channels lately asking any tips and tricks we have for small businesses. That's why we wanted to create this video where we go through some of the key things we follow at BELLA+CANVAS. Follow us on social: Facebook: https://www.facebook.com/bellaclothing/ Instagram: https://www.instagram.com/bellacanvas Twitter: https://twitter.com/BellaCanvasLA BELLA+CANVAS: https://www.bellacanvas.com Want to try BELLA+CANVAS product yourself? Create an account here: http://bit.ly/2vmsXP1 Interested in the guides mentioned in this video by Sprout Social? Check out each one below: Facebook for Small Business: https://sproutsocial.com/insights/facebook-for-small-business/ Instagram for Small Business: https://sproutsocial.com/insights/instagram-for-small-business/ Twitter for Small Business https://sproutsocial.com/insights/twitter-for-small-business/ Pinterest for Small Business https://sproutsocial.com/insights/pinterest-for-business/ We really appreciate you all that continue to watch our content. Be sure to SUBSCRIBE and hit the bell 🔔 to get our latest content! Videos like this one showing you social media marketing for small business are videos that we bring you on a weekly basis. #bellacanvas #bestblankapparel #bellacanvaskids #bedifferent #tipsandtricks #socialmedia #socialmediatools #social #socialmediamarketing #digitalmarketing #businesstips #smallbusiness #business #bella #canvas #wholesale #tshirt #manufacturing #tshirts #tees #bestblanks #bestblankapparel #blanks #blanktshirt #apparel About this video: In this video BELLA+CANVAS give you social media 101 guidelines for you to succeed in marketing your brand or business in 2018. Every year things change in the world of social media marketing so always be sure to stay in the loop of what's new. And what you should be doing to stay ahead of your competition for your to succeed.
Views: 9468 BELLA CANVAS
For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/sales-process Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Whether you're an entrepreneur or just an independent contractor, you're a salesperson. So when somebody says, "I'm not a salesperson, I'm an entrepreneur," they don't really understand the meaning of entrepreneur. Every entrepreneur is a salesperson. So today I want you to look at this from the perspective of asking yourself where in the selling process you mess up. In this video I get into the following six parts of the sales process. #1: Prospecting - 1:56 #2: Approach and Contact - 6:40 #3: Presentation - 8:53 #4: Follow Up - 11:36 #5: Referrals -- 15:05 #6: Maintain Customer Relationships - 17:26 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics. For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/sales-process
Views: 419167 Valuetainment
Richard speaks about how technology is changing the way we do business and the business environment in a highly digital economy. Talk transcript coming soon on www.tedxoxbridge.com Richard Heaslip has 20 years experience in various global leadership roles in fast-growing companies around the world. He joined Google in 2013 to set-up and lead the EMEA renewals team. Richard is an alumnus of the Saïd Business School MBA class of 1999. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 87081 TEDx Talks
Digital marketing is vitally important for your small business because it provides you with the opportunity to establish significantly more engaged communication channels with your consumers for a significantly reduced budget. http://craig-feigin.com/
Views: 11 Craig Feigin
Learn how to use social media for business to gain customers and increase sales. Customer engagement and social media marketing - a powerful combination to drive sales. Learn more visit https://www.godaddy.com/garage/search/social+media+for+business/?cvosrc=video.youtube_organic.us_how-to&cvo_creative=rKtijMCqmvMisc=ythowto. LinkedIn Study: https://business.linkedin.com/.../priming-the-economic-engine-ebook.pdf According to a LinkedIn study, sixty-one percent of small businesses find social media useful in gaining new customers. In this video, you’ll learn how using social media platforms can drive business. *Source: LinkedIn’s ‘Priming the Economic Engines'. One of the most powerful marketing tools a small business can use is social media. Social media is globally-accessible platforms, websites and mobile applications through which people communicate and share content with one another. Social media uses tools that allow users to ‘share’ or send the content they see on a site to their friends and family, often by just clicking a button. Sharing makes social media the ultimate, many-to-many marketing tool with the ability to spread content at warp speed. Let’s look at five ways that social media can be used to drive business. First, you can use social media to connect with customers and prospects at a global level, with a personal touch. When you connect with customers on social media, you want to create conversations with and between them that make them want to come back – you create fans or followers of your social media site. To create a conversation, for example, a clothing boutique might start by sharing pics of a new fashion trend on Instagram, and ask followers to post selfies wearing the trend. Second, you can use social media to build your brand. When you use your social media sites to share content that reflects your businesses’ personality, insights, and passions, you give your business a unique voice, distinguishing yourself and your brand, from your competitors. A local gym, for example, might build their brand by posting motivational quotes or pictures daily on their Twitter feed. Third, you can use social media to drive traffic to your website. While not all of the content you share on social media will link back to your site, some will. Sharing an interesting blog post or new product announcement can excite your target audience and send them on to your website for more. For instance, a bath and body shop might announce their new spring scents on their Facebook page and include a promotional code for a discount customers can use to purchase from their website. Fourth, you can use social media to establish your expertise. When you share your knowledge and know-how, you can build a following — an audience that comes to see you as a thought leader. As you build your audience, your influence grows. To establish his expertise as a florist, a designer might post a video on YouTube demonstrating how he makes centerpieces for winter weddings. Fifth, you can use social media to increase sales. Ultimately, all of these activities — connecting, brand building, driving traffic, establishing expertise —lead to the same place: sales. The bottom line is that social media for business has the potential to affect your bottom line. Ready, set, get social!
Views: 19950 GoDaddy
On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 96179 365 Careers
Conversation from the Exhibition floor at Dreamforce 2012
Views: 139 Brent Leary
Contact us today! Strategic Marketing Group www.strategic-marketing-group.com 301-638-4755 2018 is right around the corner. But let me ask you… Did your business grow SUBSTANTIALLY in 2017? I mean DOUBLE and even TRIPLE your revenue. Because if it didn't, then pay attention. In the next few seconds, we'll show you… The key reasons why; AND what you can do to start boosting revenues. Take out your Mobile Phone. Look at it. Chances are, you're not targeting its users. Did you know… two-thirds of the world's population is connected by mobile devices? DIGITAL devices have changed people's habits… including how YOUR CUSTOMERS search for & buy things. Look at Facebook and Social Media. Think people only use them to Socialize? Consider this… Facebook alone has 1.3 Billion active daily users. It reaches all demographics – from age 18 all the way to 65+. And in Q1 of 2017, they made $7.6 Billion in advertising revenue. So, YOUR CUSTOMERS are already there – and they're buying. What about video? Are you using it? People spend one-third of their online activity watching videos. According to statistics – "64% of customers are more likely to buy a product online after watching a video about it " So, YOUR CUSTOMERS are not only watching – they're remembering AND buying. In 2018, competing online is no longer an option. It's a must in order for your business to survive. To grow your business you must apply a complete DIGITAL MARKETING STRATEGY. One that gets more Leads & Sales. One that takes advantage of the shifts in Mobile, Social, Video, Reputation, Search and other digital marketing trends. This is the only way for your business to not be left behind. Need help getting started… so you can grow your business with digital marketing? Contact us today! Strategic Marketing Group www.strategic-marketing-group.com 301-638-4755
Views: 699 Strategic Marketing Group
Listen to Chalene Johnson's Free "Build Your Tribe" Podcast with more social media and marketing tips: http://chalenejohnson.com/podcast SHOW NOTES AND RESOURCES: (Free Podcast) Build Your Tribe: http://chalenejohnson.com/podcast Connect with Chalene Johnson at http://www.chalenejohnson.com/ Subscribe On YouTube: https://www.youtube.com/Chalenejohnson Connect with Chalene Johnson on Social Media: https://www.facebook.com/chalene https://twitter.com/chalenejohnson https://instagram.com/chalenejohnson/ https://www.pinterest.com/chalenejohnson/ About this video: In this video Chalene Johnson shares 4 Instagram Basics for Small Businesses and How to Use Instagram For Marketing. These 4 tips are 2015 Instagram Strategies for Small Business Marketing that you can apply right away in your business.
Views: 689390 Chalene Johnson
marketing research for beginners, understanding marketing research fundamentals. Definition: The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Most of the research you gather will most likely be secondary. When conducting primary research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents. Specific research, on the other hand, is precise in scope and is used to solve a problem that exploratory research has identified. Interviews are structured and formal in approach. Of the two, specific research is the more expensive.
Watch this video to learn 4 reasons why CRM is important In marketing - https://www.marketing360.com/small-business-crm/ Tips Covered In Video: 1) Helps with sales, no marketing works without a good sales process 2) Allows you to track the true value of your marketing and lifetime value per customer 3) Allows for marketing automation via Email & SMS to different types of contacts (leads & customers) 4) Reveals areas of improvement and opportunity with regards to scalability, processes (both marketing & sales), marketing optimizations and new product ideas Conclusion - Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 556737 Marketing 360
How Digital marketing is important for business. In this video I will show you Importance of digital marketing for business means if you have any business then how digital marketing can help you in your business to generate revenue.
Views: 2464 websofttutorials
how to Market a Business, how to Market my business, how to Market your business Tamil, Small business idea tamil Content: 7 Marketing Strategy to do market your business 1. Direct Marketing 2. Passer By Walk Ins 3. Customer Satisfaction 4. Design A Website for your Business 5. Local Directory Submission 6. Social Media Business page Creation 7. Search Engine Optimization and Search Engine Marketing
Views: 164597 Viyabari
VIDEO: Sales Motivational Video in Hindi by Vivek Bindra This video discusses in detail the basics, the intermediaries and nuances of selling. Mr.Vivek Bindra who has helped hundreds of corporates and thousands of sales men and individuals achieve their sales goals and target through his path breaking and game changing videos on selling skills and techniques. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. In this video he discusses at length, the FABing techniques, and its distinct advantages. He also tells his audience how Conviction and Communication are the 2 key levers in enhancing your sales. Leverage your competitive advantage. Mr. Vivek Bindra delivers high power sales trainings, sales seminars and sales related sessions in cities like Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Kanpur,Indore,Jaipur,Vadodara,Surat,Nagpur,Lucknow,Patna,Bhopal,Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durgapur,Faridabad, Ghaziabad, Gurgaon, Guwahati, Gwalior,Hubli,Indore, Jabalpur, Jalandhar, Jamshedpur, Jhansi, Kanpur, Kochi, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mysore, Nagpur, Noida, Pondicherry, Raipur, Rajkot, Ranchi, Rourkela, Surat, Thiruvananthapuram, Vadodara, Varanasi, Visakhapatnam. He is also the best Sales trainer in India, NCR, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, West Bengal. . He is widely known for his selling skills in Asia, South East Asia, Malaysia, Kualalumpur, Singapore, Thailand, Bangkok, Vietnam, Dubai, Abu Dhabi, Qatar, Maldives, Bhutan, Nepal, Thimpoo, Kathmandu, Burma, Rangoon and middle east for his sales improvement, sales and selling acumen improvement trainings, workshops and seminars. This is the best sales training video, sales motivational video, sales technique and selling technique video made ever that can and will impact your sales bottom-line. Contact Mr. Vivek Bindra for the most outstanding sales motivation workshops, sales training programs, sales symposiums and sales training. Individual sales man and salesmen can immensely benefit from this video. Mr. Bindra is an excellent facilitator for sales training for beginners. Mr. Bindra is a world class sales trainer in Hindi and English and a superb facilitator for sales training in Hindi and English. He is bestknown for sales and salesman problem solving issues. Mr. Bindra is widely recalled for his outstanding skills in sales integration trainings, workshops and seminars. He is also well known for Sales interview questions and answers. He delivers widespread trainings for sales skills in Hindi and English, sales skills fundamentals and others. He is called upon by many to conduct seminars on selling concepts ad sales concepts. Selling and sales fundamentals, sales and selling technique. He is also known for selling skills customer service training and selling skills presentation. Widely popular for selling techniques and strategies in hindi and English, Mr. Bindra is very famous for selling techniques in wholesale and retail. He is also known for his exceptional training on selling skills over the phone, direct and indirect sales and selling technique and skills, bestselling and sales techniques, and upselling plus cross selling skills, technique and trainings that work. Known for his training at selling at the point of service skills, Mr. Vivek Bindra has acquired critical acclaim for being the best sales coach in the country. Mr. Bindra has been known for his short selling strategy and selling option strategy technique training. He is also known for his put training strategy techniques. Mr. Bindra is a master sales strategist, sales strategy planner, channel sales strategy,b2b sales strategy and b2c sales strategy. He is renowned for his online selling and sales strategy techniques, sales marketing strategy and online sales and selling strategy. Ask Mr.Bindra for his sales motivational video in Hindi and english, sales motivational videos for success, sales motivational videos for success in hindi and english,sales motivational speech in hindi and English.
Views: 1185758 Dr. Vivek Bindra: Motivational Speaker
Consistent marketing = consistent sales. This is what I call the small business marketing conundrum. When small business owners or managers (or assistants or receptionists) have some time, they do marketing... ...and sales increase (!) which means they get busy with work so then they don't have to keep the marketing going... ...and their sales decrease. Then, they have time to do marketing again and... (on and on). Lead Optimize keeps the marketing (and sales) going. http://leadoptimize.com
Views: 370 Chris Denny
Small Business Success - How to avoid the 5 biggest traps that all new entrepreneurs fall into. A deep exploration of the psychology of bootstrapping a business. The Ultimate Life Purpose Course - Create Your Dream Career: http://www.actualized.org/life-purpose-course Leo's Top 140 Self Help Books http://www.actualized.org/books Actualized.org Forum http://www.actualized.org/forum/ Contribute subtitles & translations for any Actualized.org video, watch how: https://youtu.be/b9cKgwnFIAw Disclaimer: Advice provided without warranty. You are responsible for any damage you cause while applying this information.
Views: 59825 Actualized.org
David Richards, Product Growth Manager at Facebook, discusses the importance of the Facebook Marketing Partner Small Business Badge and why BrandMuscle was selected as part of this elite group.
Views: 329 BrandMuscle
Workshop 'Small Business Owners Role in Digital Marketing' by Websites Depot CEO Danny Star at Small Business Expo Los Angeles 2018. This workshop aims to help small or growing businesses to grow reputably through online marketing strategies, get more exposure and bring in more customers online. Educating small business owners about the benefits of online marketing through Website Development, Content Marketing, Social Media, Email Marketing, Search Engine Optimization (SEO). Our focus is to create impactful digital experiences that convey our client's vision with the unique and personal design while maintaining best practices and SEO optimized with the result driven concept! Websites Depot Inc. is a full-service digital marketing agency. We specialize in SEO (Search Engine Optimization) services, online marketing, websites marketing, Google ranking, social media marketing. Visit our website at https://websitesdepot.com All Rights Reserved Websites Depot Inc. - SEO & Web Agency 4343 W. Sunset Blvd. #201, Los Angeles, CA 90029 (323) 912-1125 https://websitesdepot.com/
Views: 2655 Websites Depot Inc.
Qasim Ali Shah | Professional Speaker, Trainer & Writer ►QasimAliShah: https://www.facebook.com/Qasim.Ali.Shah ►Official Channel: https://www.youtube.com/QasimAliShahOfficial ►Official Page:https://www.facebook.com/QasimAliShahOfficial ►WaqasNasir: https://www.facebook.com/imwaqasnasir ► Twitter : https://twitter.com/QasimAliShah_ ►Dailymotion : http://www.dailymotion.com/Qasim-Ali-... ►Dailymotion : http://www.dailymotion.com/QasimAliShah- ►Tune.Pk : http://tune.pk/qasimalishah- ►Website : http://www.QasimAliShah.com Qasim Ali Shah has been associated with the field of education since last 16 years. * He got his education from the leading trainers and scholars of Pakistan. * He has trained CSP Officers in MPDD and thousands of government school teachers and headmasters in DSD. * He has also trained many students and teachers of U.E.T, P.U and many other colleges. * He has taught moral values to prisoners in jails and also trained Police Officers in Police Academy. * He is the member of different HR and Marketing Forums and Literary clubs. * He is included among the top faculty members of Bahauddin Zakariya University. * SAMAA TV has presented a documentary of his Success Story. * He has trained the faculty of Lahore College for Women University. * He is included in the Advisory Counsel of different associations. * Reputed sales and insurance companies hire him to train their employees. * He has worked for the betterment of society with the co-operation of different.
Views: 90261 Qasim Ali Shah
Visit http://www.localmarketingsource.com for more training resources. This video is going to cover the fundamentals of the marketing department within a business. We're going to demonstrate the value of the marketing department regardless of the size of the company and the value this department provides. This is a video taken from the free LMS Marketing Fundamentals course, which is an introductory to the LMS Membership. Local Marketing Source provides education to marketers and small business owners for Local Internet Marketing.
Views: 293 Local Marketing Source
Marlé Prinsloo, Client Services Director at Idea Engineers, share information about the role of PR companies and when it may be time for SME owners to acquire their services.
Views: 21 Business Day TV
Big Data -- yet another buzz word. But what is it? This video has big data explained in laymen terms. Big Data is simply our ability to take massive amounts of data and derive a narrative from it. Not too long ago, performing analytics on such massive amounts of data was infeasible. The popularity of distributed computing and parallel computing allowed for "Big Data". In technical terms, we only scratch the surface. But consider this video: Big Data Simplified with Big Data Examples. Big Data Marketing is also picking up. In this video we show you how major companies like Walmart, Netflix & Facebook use Big Data in their marketing & sales efforts to drastically increase their profits & presence. Small companies & startups are also taking advantage of big data analytics & big data companies to target their customers inexpensively. We hope you enjoy this video on Big Data Marketing :) We'd love to hear your thoughts -- write us a comment! Interested in more like this? Check out our video on "What is Growth Hacking? ": https://www.youtube.com/watch?v=oCV2DBhNKf8 Check out our video on "Minimimum Viable Product": https://www.youtube.com/watch?v=qbbt2YbqMPY Subscribe to our channel to keep updated! :) If you want more quality content and a guide on self-education, then check out our website at: www.skipmba.com SkipMBA big data examples | What is big data? | big data netflix | big data simplified | big data walmart | big data facebook | big data oculus | big data virtual reality | big data explainer video | big data marketing examples | companies who use big data | what is big data marketing?, | big data explainer video
Views: 20092 Mango Research
Many small business owners are reluctant to spend much money on marketing as there are equally pressing needs for payroll, stock, rent and other needed cash outlays. Here are simple marketing strategy tips to help you successfully market your business without depleting your bank account. http://bit.ly/2ikiET8 There are 9 disciplines all successful entrepreneurs have. Click the link above to learn these 9 disciplines. “Keep raising the bar on yourself. How can you better serve your customers today?” @BrianTracy (Click to Tweet https://ctt.ec/rgfYD) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg
Views: 16039 Brian Tracy
Small business owners: Don't let retirement and leaving your small business catch you off-guard! Learn some practical tips on developing an "exit strategy" in this tutorial. Watch the follow-up movies within this series at http://www.lynda.com/Business-Business-Skills-tutorials/Small-Business-Secrets/156584-2.html?utm_campaign=JAH9T7cfDgQ&utm_medium=social&utm_source=youtube-earned This specific tutorial is from the Small Business Secrts series presented by lynda.com author Dave Crenshaw. This series covers small business topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more. Connect with lynda.com: Facebook: http://bit.ly/fbldc Twitter: http://bit.ly/ldctw Google Plus: http://bit.ly/gplusldc LinkedIn: http://bit.ly/linkldc
Views: 5250 LinkedIn Learning
http://theyec.org Chuck Longanecker suggests you start with hiring someone in marketing that can help you extend your social reach. Find out what his personal rule of delegation is in this #StartupLab video. Q. Can you recommend key roles in web marketing that a small company should hire/outsource and how do you measure/manage those resources?
Views: 52 YEC
Testimony by Mr. Wayne M. Gatewood, Jr., USMC (Ret), President and Chief Executive Officer, Quality Support, Inc. Landover, MD
Views: 608 HouseSmallBizDems
http://geek-freemarketing.com/the-5ms-of-marketing-building-a-simple-and-solid-marketing-foundation This video covers the basic five elements of marketing that every small business owner should be aware of. By understanding these basic tenants of marketing: Using the right marketing mindset, crafting a unique message, defining your target market, selecting the best media and measuring your marketing activities with simple metrics, you will have the right foundation for online success in everything else you do.
Views: 3545 The Fletcher Method
Testimony by Mr. David Fischer Vice President, Online Sales & Operations Google Inc.
Views: 199 HouseSmallBizDems
http://www.aims.education/study-online/what-is-logistics-management/ Lecture explains What is Logistics? and What is Logistics Management? Logistics in supply chain management is defined as “the art and science of obtaining, producing, and distributing material and product in the proper place and in proper quantities"
Views: 751713 AIMS Education - UK
Opening statements by Chairwoman Nydia Velázquez (D-NY) and Ranking Member Steve Chabot (R-OH)
Views: 241 HouseSmallBizDems
Get Unlimited Access to GCSE Tutor Videos & Online Revision Here for £19.99: http://www.revisionapp.co.uk/product/online-gcse-revision. Businesses can be very complex organisations with many hundreds or thousands of people working in them in many different roles. In order to manage their resources effectively, businesses must have clear organisational structures in place. Organisational structures include the different relationships between people in an organisation. For example in some cases, an employer might want to have a very formal relationship between people in the organisation in others it might be more relaxed. This happens in every day life too. Think about any organisation you're a part of. Do you call the other people by their first names? Do you call them by their title? What about the other members themselves? Do they call each other 'Mrs D', 'Dr X' or 'Mr M' or do they refer to each other by their first names? How do they refer to the the person leading the organisation? Different levels in a business are referred to as hierarchies. A hierarchy occurs where people are given some sort of title or rank that signifies their importance in the organisation. All businesses have employees working at different levels of responsibility. At the bottom, a business depends on its operatives to produce the products or services. Team leaders often perform the day-to-day management role, with operational managers setting direction and strategy for the business as a whole. The number of employees in each level will depend on the business' organisational structure. It is important to determine who takes responsibility for decision making, who reports to who and who to blame when things mess up (or who gets the pat on the back if things go well!) There are three typical organisational structures. They are known as hierarchical, flat and matrix. A hierarchical structure is typical in large companies where each level of employee reports upwards and each level has a narrow span of control. The downside of this type of structure is that it can often lead to significantly slower communication and decision making. A flat organisational structure has much less levels of hierarchy and wider spans of control. This means employees at each level can communicate with managers more easily and quickly. However, this usually means that workers take more responsibility for decision-making. The benefits of this are that it may encourage a more dedicated and motivated workforce. Typically this type of structure is used in small businesses and start-ups. A benefit of this structure is that it allows the business to change rapidly to respond to the market, customers or competitors. However, this only applies if the staff are well trained and are actually capable of making the changes. Lastly, a matrix structure gathers employees who hold the relevant expertise in order to help the business to meet its goals. The people selected come from different levels and departments within the business. The structure can be used in both hierarchical and flat organisations and are typically used for specific projects. Individual team members may come from different parts of the business, regardless of their usual location in the hierarchy. Obviously once a project is over the matrix will be disbanded.
Views: 231899 Revision App - Student Blog